LH Group in-store activation

Home/Marketing & PR

Marketing & PR

In-house team · Greece & Cyprus

Actions

An in-house
team

One of the most important parts of the introduction and development of the brands in LH Group’s portfolio is marketing and PR activity within the local market. For this reason, LH Group has invested in an in-house team of marketing and communication professionals who — following each brand’s commercial strategy and stage of life within the market — propose, create and implement marketing and communication activities.

The team is supported by outsourced consultants for constant development, and works across seven disciplines: influencer marketing, media and press, events, special collaborations, in-store experiences, digital marketing and out-of-home.

Disciplines

What we do

1

Influencer Marketing

  • Paid collaborations
  • Barter collaborations
  • Seeding
  • Gifting
2

Media & Press

  • Press ads
  • Editorials
  • Stylists
  • Press releases
3

Events

  • Experiential events
  • Private VIC dinners
4

Special Collaborations

  • Brand partnerships
  • Capsule collections
  • Co-branded products
  • Limited-edition releases
  • Creative collaborations with artists & designers
5

In-store Experiences

  • Visual merchandising
  • Window displays
  • In-store activations
  • Pop-ups & shop-in-shops
  • Cubes
6

Digital Marketing

  • Newsletters & SMS
  • Drive to store campaigns
7

OOH

  • Out-of-home campaigns

Work with our team

Looking for a partner to build your brand in Greece and Cyprus? Let’s talk.

Contact us