Marketing & PR Actions
One of the most important parts of the introduction and development of the brands LH Group has in its portfolio is Marketing and PR activities within the local market. For this reason, LH Group has invested in an in-house team of marketing and communication professionals who by following each brand’s commercial strategy and stage of life within the market, proposes, creates, and implements marketing and communication activities.
Communications & Events
LH Group has an enthusiastic Communications team, that reinforces its brands’ portfolio image through monthly media plans dedicated to each brand. The team ensures the brand’s visibility in press, celebrities, mega and micro influencers, stylists and TV programs, reported to the partnered brand by the end of each month. Additionally, the team is responsible for annual or seasonal press events, VIC events or open to public, as well as sponsorships and launches of the brands and stores.
LH Group has a dedicated VM team expressing each brand’s story in strategical locations. Following the commercial and marketing strategy of the brand, the team is responsible for each brand’s physical presence in any kind of retail: dedicated windows, franchise stores, in-store corners, department stores, pop-ups, marketing displays or other wholesale accounts.
Digital & Traditional Marketing
Having some of the strongest e-commerce fashion platforms in Greece & Cyprus, with several national and international awards, LH Group has created a Digital Hub in its headquarters that researches and analyzes any digital & omnichannel opportunity. From newsletters, performance marketing, affiliate marketing, social media, google displays to drive to store or in-store digital campaigns, the digital team works from perception to implementation of any digital opportunity for its brands and stores. The LH Group Marketing team shares on a seasonal basis an annual marketing plan created for each partnered brand, by combining physical and above-the-line media with all the rest of marketing activities, to be approved by the brand. The plan merges the brand’s international marketing strategy, with its local needs by using content given by the brand itself or approved content created and produced exclusively from LH Group’s creative team.