Marketing & PR Actions
One of the most important parts of the introduction or development, of the brands that LH group has in its portfolio, is “Marketing & PR activities” within the local market. For this reason LH group has invested to an in-house team of marketing and communication professionals that by following each brand’s commercial strategy and stage of life within the market, proposes, creates and implements marketing and communications activities.
1. Public Relations & Events
LH group has an enthusiastic Communication team, that reinforces its brands’ portfolio image through monthly media plans dedicated for each brand. The team ensures the brand’s visibility in press, celebrities, mega and micro influencers, stylists and TV programs, reported to the partnered brand by the end of each month. Additionally, the team is responsible for annual or seasonal press events, VIC events or open to public, as well as sponsorships and launchings of the brands or stores.
2. In-Store Marketing & VM
The group has a dedicated VM team that implements the marketing campaigns in-store while creates unique experiences in the retail space, engaging that way with the consumer and driving sales. The team is in charge of LH group’s retail network, as well as special projects with its wholesale network (e.g. shop-in-shop corners, dedicated windows, pop-ups etc).
3. Digital Marketing
Having some of the strongest ecommerce fashion platforms in Greece and Cyprus, with several national and international awards, LH group has created a Digital Hub in its headquarters that researches and analyzes any digital and omnichannel opportunity. From newsletters, performance marketing, affiliate marketing, social media, google displays to drive-to-store or in-store digital campaigns, the digital team works from perception to implementation any digital opportunity for its brands and stores.
4. Traditional Marketing
LH marketing team shares on a seasonal basis an annual marketing plan created for each partnered brand, by combining physical and above-the-line media with all the rest of marketing activities, to be approved by the brand. The plan merges the brand’s international marketing strategy, with it’s local need by using exclusively native content given by the brand itself or content created/produced exclusively from LH group’s Creative team.