LH Group continuously enhances the in-store experience through tailor-made activations that bring each brand’s identity to life. From exclusive events and thematic installations to creative collaborations and seasonal celebrations, our activations aim to create meaningful connections with customers while elevating the overall shopping experience. Each activation is designed with attention to detail, reflecting the essence of every brand and its global image, while adapting to the local market culture. Through these initiatives, LH Group transforms retail spaces into immersive environments that inspire engagement, storytelling, and brand loyalty.

Behind every visual story, there is a dedicated in-house production team that transforms concepts into tangible experiences. From campaign shootings and creative styling to window displays and in-store design, the LH Group production team ensures that each project reflects the DNA and aesthetic of every brand. Combining creativity with technical expertise, the team manages the full production process — from idea to execution — with precision and artistry. The result is a cohesive visual language that elevates the brands’ presence and strengthens their emotional connection with the audience.

LH Group has an enthusiastic Communications team, that reinforces its brands’ portfolio image through monthly media plans dedicated to each brand. The team ensures the brand’s visibility in press, celebrities, mega and micro influencers, stylists and TV programs, reported to the partnered brand by the end of each month. Additionally, the team is responsible for annual or seasonal press events, VIC events or open to public, as well as sponsorships and launches of the brands and stores.

With a strong focus on digital communication, LH Group designs and executes innovative strategies that connect each brand with its audience across all online platforms. From social media storytelling and influencer collaborations to targeted campaigns and seasonal content, every digital initiative aims to strengthen awareness and engagement. The in-house digital team ensures consistent brand image and tone, adapting global concepts to local culture while maintaining premium aesthetics. Through creativity, data-driven insights, and strategic planning, LH Group turns digital presence into measurable brand growth and long-lasting customer relationships.

Through continuous collaborations with leading fashion and lifestyle media, LH Group ensures strong visibility and recognition for the brands in its portfolio. Editorial features, cover stories, and product placements in top-tier publications highlight the creative essence and values of each brand. The group’s PR team works closely with journalists, stylists, and influencers to curate inspiring narratives that resonate with the audience and enhance brand awareness. Every press appearance is part of a broader communication strategy that reinforces the brands’ prestige and timeless appeal within the Greek and Cypriot markets.

At LH Group, communication goes beyond words — it becomes experience. Through exclusive events, product launches, store openings, and brand presentations, the Group creates memorable moments that strengthen each brand’s presence and emotional connection with its audience. Every event is carefully curated to reflect the brand’s DNA, combining creativity, aesthetics, and precision in execution. From concept design to media coverage, the in-house communications and events team ensures seamless coordination and impactful storytelling. These initiatives celebrate fashion, creativity, and the long-standing partnerships that define LH Group’s reputation in the luxury and premium market.

LH Group has a dedicated VM team expressing each brand’s story in strategical locations. Following the commercial and marketing strategy of the brand, the team is responsible for each brand’s physical presence in any kind of retail: dedicated windows, franchise stores, in-store corners, department stores, pop-ups, marketing displays or other wholesale accounts.