After more than 45 years of experience within the Greek and Cypriot market, LH group has created long-term relationships and strong partnerships with the key wholesale accounts ranging from smaller boutiques, trend maker concept stores to chains of multi-brand stores and big department stores. At the same time having mapped the market and categorize all kind of doors in the capital, the periphery, small cities, islands and resort locations, LH group constantly researches new, fresh, and upcoming wholesalers to add to its portfolio.

Thus, each brand is signed to a dedicated experienced brand manager with his/her team, that will build the right strategy for the brand’s position within the market based on the brand’s profile, mission, vision, objectives, and global target customer. Working alongside with the brand, LH team frequently reports the progression of the introduction or further expansion of the brand within the market.

LH group has entered to the retail world with the creation of its first multibrand store back in 1980. At the moment its network has further developed reaching 42 multibrand stores within Greece and Cyprus, becoming one of the largest chain of stores in Europe within premium and luxury fashion sector. The stores started by specializing in kidswear under the name “Lapin House” and “Frattina”, while created a prestigious brand portfolio with brands such as Moncler, Gucci, Ralph Lauren, Givenchy, Chloe, Marc Jacobs, Balmain, Lanvin, Boss, Timberland, Diesel, Scotch&Soda, Michael Kors and many more. The stores also carry its private label produced in self-owned factories under the same name of the store, “Lapin House”. Recently, the group developed its network addressing the next generation of millennial consumers with two multibrand boutiques in Athens and Mykonos.