Aerial view of a Greek beach with sun umbrellas
Company Profile Athens — Greece

LH Group

Fashion Retail · Wholesale · E-commerce

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Introduction

About
LH Group

LH Group is a leading, privately owned group of companies with over 50 years of experience and specialisation in Fashion Retail, Wholesale and E-commerce.

Through selective distribution, the group successfully represents some of the most iconic international brands in the luxury and premium fashion sector within the Greek and Cypriot markets — with a 360° perspective of the fashion industry, spanning Retail, Wholesale and Digital to Production, Marketing and PR.

LH Group has invested in a group of professionals who work collectively as a team to achieve results that reflect the performance and evolution of the brands that are part of its portfolio.

LH Group boutique storefront
Selective distribution — Greece & Cyprus

The Group

Pillars

1

LH Group

  • Privately owned
  • Self financed
2

Retail Network

  • Franchise stores
  • Luxury multi-brands
3

Wholesale Network

  • 30 years of experience
  • 300+ wholesale accounts
4

Marketing & PR

  • In-house team
  • Outsourced consultants for constant development
5

Production

  • 2 privately owned factories
6

Real Estate

  • More than 73% privately owned buildings
7

Energy Self-Sufficiency

  • Two privately owned photovoltaic stations
  • 100% energy independence across 40 retail stores & 2 headquarters
  • Zero CO₂ emissions

Figures

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Stores

0

Employees

0

Years of experience in fashion

0K+

Client database

Network

Retail

By mixing its local market expertise and extensive knowledge of the fashion industry, the group follows a selective distribution strategy to invest holistically in each brand and achieve sustainable growth through elevated positioning in the most important commercial hubs of the country.

42

Multibrand boutiques in Greece & Cyprus

14

Monobrand franchise stores

2

Outlet malls

42

Lapin House

Multibrand boutiques in Greece & Cyprus

One of the largest premium and luxury multibrand store chains in Europe — Lapin House boutique stores and Lapin Magicland destination stores.

Lapin Magicland destination store Lapin House boutique store interior
3

Ralph Lauren

Franchise stores

Ralph Lauren and Polo Ralph Lauren monobrand stores in prime locations.

  • Ralph Lauren, Kifisia
  • Polo Ralph Lauren, Astir Marina
  • Polo Ralph Lauren, Athens
Ralph Lauren boutique interior
10

Vilebrequin

Franchise stores

A network of Vilebrequin boutiques across Greece’s most iconic resort and city destinations.

  • Nammos
  • Astir Beach
  • Paros
  • Sani Resort
  • Golden Hall
  • McArthurGlen
  • Kifisia
  • Glyfada
  • Airport
  • King George
Vilebrequin store at Nammos Village, Mykonos
1

Paul & Shark

Pop-up store · Kifisia

The Paul & Shark pop-up, carrying the Italian house’s collection in the heart of Kifisia.

  • 30 Kyriazi Str., Kifisia
Paul and Shark pop-up store
2

Outlet Malls

Empoli Outlet

Two boutique outlet shopping malls in Athens, owned and operated by the group.

  • Empoli Outlet, Peristeri
  • Empoli Outlet, N. Ionia
Empoli Outlet mall exterior
3

Pop Up Concepts

Pop up store concepts
  • Loriot
  • Loriot Kiosk
  • The Giftshop by Loriot
Loriot pop up store concept

Network

Wholesale

30 years of experience and long-term partnerships with key wholesale accounts — from boutiques and trend-making concept stores to multi-brand chains and department stores across Greece and Cyprus.

0+

Wholesale accounts in Greece & Cyprus

Adult — brands we represent

Polo Ralph Lauren
Ralph Lauren
Vilebrequin
Paul and Shark
Banana Moon
Sporty and Rich
Woolrich
Sebago
Sundek

Kids — brands we represent

Polo Ralph Lauren
BOSS
Kenzo
Givenchy
The Marc Jacobs
Karl Lagerfeld
DKNY
Diesel
Zadig et Voltaire
Zimmermann
Billieblush
Timberland
Scotch and Soda
MC2 Saint Barth
Molo
Liewood
Mini Rodini

Adult

Menswear & womenswear — iconic international luxury and premium fashion brands distributed selectively across the market.

Kids

Kidswear — the leading portfolio of premium and luxury children’s fashion brands in the Greek and Cypriot markets.

Investments

Real Estate

Another important activity of the group is commercial real estate investment, focused on generating profit through rental income or capital gains from commercial spaces in the most important commercial neighbourhoods in Greece and Cyprus.

0%

Of retail buildings privately owned

Privately owned commercial building

Sustainability

Privately owned photovoltaic station

Energy Self‑Sufficiency

We are perhaps the only fashion company in Greece with such an extensive retail network that has achieved full energy self-sufficiency across its physical stores and offices. As part of our ongoing commitment to progress and responsibility, we have made a significant investment in a sustainable and holistic operating system based on green energy — powered by two privately owned photovoltaic stations.

0%

Energy self-sufficiency

0%

CO₂ emissions

In-house team

Marketing & PR

An in-house team of marketing and communication professionals proposes, creates and implements activities across every channel, following each brand’s commercial strategy.

1

Influencer Marketing

  • Paid collaborations
  • Barter collaborations
  • Seeding
  • Gifting
Read more
2

Media & Press

  • Press ads
  • Editorials
  • Stylists
  • Press releases
Read more
3

Events

  • Experiential events
  • Private VIC dinners
Read more
4

Special Collaborations

  • Brand partnerships
  • Capsule collections
  • Co-branded products
  • Limited-edition releases
  • Creative collaborations with artists & designers
Read more
5

In-store Experiences

  • Visual merchandising
  • Window displays
  • In-store activations
  • Pop-ups & shop-in-shops
  • Cubes
Read more
6

Digital Marketing

  • Newsletters & SMS
  • Drive to store campaigns
Read more

Selected work

Events & Activations

Lapin House  Mary Katrantzou
Lapin House × Mary Katrantzou Lapin House · Limited edition capsule, SS26
Vilebrequin  Vogue
Vilebrequin × Vogue Vilebrequin · Golden Hall, Athens, 2026
Polo Ralph Lauren Cart
Polo Ralph Lauren Cart Ralph Lauren · In-store activation, SS26
Villa Paul  Shark
Villa Paul & Shark Paul & Shark · 2026
Vilebrequin  Mary Katrantzou
Vilebrequin × Mary Katrantzou Vilebrequin · Astir Marina, 2025
Mama Mia Here We Go
Mama Mia Here We Go Vilebrequin · Rooftop Bar, Athens, 2025

Get in touch

Let’s talk

Whether you are looking for a distribution partner, a franchising agreement or a place for your brand in our boutiques, we would love to hear from you.

Contact us